Episode 12 : Building Creative Momentum with Abigail Morales
In this episode of Creative Diaries, I talk with Aby Morales, a talented illustrator whose creative journey has been transformed by working in community. From her boutique setup in Lyon to her watercolor workshops and daily practice, Aby shares how being surrounded by other artists and direct customer feedback has shaped not only what she creates—but how she grows.
When Aby joined a shared boutique space with other makers, something shifted. She wasn't just putting her work out into the world—she was watching people react to it, in real time. Comments, facial expressions, casual conversations—these became a constant feedback loop that helped her refine her offerings, rethink her creative direction, and uncover what truly resonates with her audience. The result? Work that’s more aligned, more connected, and more joyful.
This feedback didn’t just come from customers—it also came from fellow artists. Aby describes how encouragement from her peers helped her recognize her strengths (like her charming animal illustrations) and trust her instincts. Being in community gave her something you can’t get alone in a studio: clarity through connection. It helped her see what was working, what wasn’t, and where to go next.
One of the most powerful parts of Aby’s journey is her ability to translate feedback without compromising her voice. When kids asked for pandas and koalas, she didn’t just copy trends—she made those animals her own, adding French flair, playful typography, and her signature style. It’s a beautiful example of blending audience insight with artistic authenticity.
We also talk about the ripple effect of creative community in her workshops. By offering hands-on watercolor experiences, she sees how people begin to shed perfectionism, gain confidence, and reconnect with their creativity. Her workshops aren't just classes—they’re spaces where feedback flows naturally, and new creative identities begin to emerge.
Aby reminds us that real human connection—being physically present with others, listening, observing, sharing—is one of the most valuable tools in a creative life. Whether it’s a compliment, a question, or a suggestion, feedback in community has the power to shape our process, challenge our assumptions, and expand what we believe is possible.
🎧 Want to hear more? Listen to this episode of Creative Diaries to learn how community feedback can transform your creative practice—one conversation at a time.
Key Takeaways from This Episode:
Creative growth happens faster with real feedback—community helps you refine your ideas and offerings.
Observation is a powerful tool—watching how people respond to your work reveals what resonates.
Feedback doesn’t have to mean compromise—you can integrate insights while staying true to your vision.
Fellow creatives can reflect your strengths back to you, helping you see your work more clearly.
Selling in person gives immediate insight—what works, what doesn’t, and what’s missing.
Being in community boosts creative confidence—you're not building alone, and that changes everything.
About Abigail Morales
Aby Morales is a Mexican illustrator based in France whose playful watercolors and joyful storytelling celebrate everyday moments and childlike wonder. Her work blends hand-painted charm with intentional design, resulting in prints, postcards, and products that feel both personal and universal. Aby paints every day, not out of obligation, but out of love for the creative process itself.
Through her cooperative boutique in Lyon and her carefully curated watercolor workshops, Aby offers more than just art—she offers connection. She believes in the power of feedback, shared spaces, and creative exploration. Her thoughtful approach to community, process, and growth is a gentle reminder that creativity is not a solitary path—it’s a shared journey.
📌 Follow Aby’s work on Instagram at @aby_creativejourney
📖 Explore her prints and workshops at her website
📖 Interested in learning more about Aby’s Creative Journey? Click here to read more!