Episode 20 : From Urgency to Intention with Leticia Credidio
In Episode 20 of Creative Diaries, Leticia Credidio shares how her design philosophy challenges fast culture—and invites creatives to embrace intention, slowness, and rest as part of the creative process. After facing health issues from years of overwork in high-pressure design environments, Leticia stepped away and founded her namesake fashion label rooted in slow living, sustainability, and care.
Leticia opens up about how fast fashion parallels fast design—both driven by urgency, endless production, and a fear of failure. She unpacks the mental and physical toll of this constant pressure and how slowing down became essential not just for her well-being, but for the future of her work.
Throughout the episode, Leticia emphasizes that true creativity needs space: space to experiment, reflect, and even fail. By resisting the urge to compare and constantly produce, she discovered the joy of designing from within, rather than creating just to meet external expectations.
She also dives into the importance of rituals, not only in how we create, but how we live. From honoring sleep to carving out moments of joy and play, Leticia explains how caring for your energy can deepen your creative practice. She encourages designers to reclaim their time, define their own version of success, and recognize that burnout isn’t a badge of honor—it’s a signal to pause.
This conversation is a powerful reminder that in a world moving at breakneck speed, slowness is a radical act of creative self-respect. Leticia’s story offers a compassionate, grounded alternative to hustle culture—one where meaning, wellbeing, and thoughtful design take center stage.
🎧 Want to hear the full conversation?
Listen to Episode 20 of Creative Diaries with Leticia Credidio and rediscover how rest, reflection, and slowing down can actually move your creativity forward.
Key Takeaways from This Episode:
Fast design leads to burnout and reduced quality—slowness allows space for thoughtful work.
Experimentation and failure are essential parts of creative growth.
Comparison stifles originality—create from your own experiences.
Rituals like rest and reflection protect your energy and creative clarity.
Redefining success on your own terms makes space for long-term sustainability.
Burnout is not a necessary price for success—it's a sign that change is needed.
About Leticia Credidio
Leticia Credidio is a designer and creative director whose work challenges the pace and pressure of fast fashion. After a career in international advertising and communication, she founded her namesake label—rooted in the values of slowness, rest, and conscious creation. Leticia’s pieces are designed not just to be worn, but to support wellbeing, restore balance, and invite reflection. Through her collections and creative philosophy, she encourages a more mindful relationship with how we make, live, and consume.
Explore more of Leticia’s work on her website