Episode 16 : How to Share Your Work Without Losing Your Spark with Lucia Sanguinetti-Jonescheit
In Episode 16 of Creative Diaries, Lucia from DEINKI Studio offers a refreshing look at Instagram as a tool—not a trap—for creatives. She walks us through her journey from nervously posting her first pattern in 2019 to becoming a strategic planner who now batches and schedules content a quarter in advance. Her experience highlights the value of structure, clarity, and community feedback in building a sustainable creative presence online.
Lucia’s early posts were filled with uncertainty and overthinking. But through consistency, she started gaining followers, participating in Spoonflower challenges, and eventually hosting her own flower-themed community challenge. These interactive moments became a turning point. By drawing alongside other artists from around the world, Lucia discovered how deeply creativity can flourish through connection and shared momentum.
As her profile grew, so did the pressure. Lucia shares how the feeling of being on a content treadmill—especially during the pandemic and with young children—forced her to pause. That pause led to insight: Instagram isn’t everything. It’s a valuable marketing tool, but it needs to be used wisely, with clear intentions. Today, Lucia batch-plans her content to avoid daily stress and maintain creative flow. This method gives her room to focus on client work, pitch strategically, and protect her energy.
Lucia also reflects on the emotional complexity of posting artwork online, especially when facing instances of idea theft. While it was difficult, she chose to keep showing up and advocating for her work, recognizing that the benefits of visibility outweigh the risks. Her advice? If you want to attract the right opportunities, post the kind of work you want to keep doing. Being specific—even if your skills are broad—can help you connect with your ideal audience.
Lucia’s story is a reminder that Instagram doesn’t define a creative career—but when used strategically, it can support one. By creating a system that works for her and focusing on genuine connections with her community, she’s turned a social platform into a meaningful part of her artistic business.
Listen to the full episode to learn how you can shift your Instagram mindset and create with more intention.
Key Takeaways from This Episode:
Start small and be consistent—growth takes time, and confidence builds through action.
Community challenges can create global connection and drive creative output.
Batching and planning content reduces stress and improves clarity.
Instagram is a tool, not a reflection of your worth or talent.
Posting the kind of work you want to do attracts the right clients.
Detach from likes and focus on using Instagram strategically.
About Lucia Sanguinetti-Jonescheit
Lucia is the creative force behind DEINKI Studio, a surface pattern designer known for her rich, textural prints and storytelling-driven approach to design. Based in Germany and originally from Argentina, Lucia brings a multicultural perspective and a deep emotional connection to her work. Since starting her Instagram journey in 2019, she has grown a warm and engaged creative community, not just through sharing her collections, but by hosting art challenges, offering behind-the-scenes insights, and teaching on platforms like Skillshare.
Lucia’s approach blends artistry with intention. She is passionate about creating meaningful systems that allow creatives to thrive without burning out. Her content planning strategies, grounded mindset, and candid reflections have inspired artists worldwide to rethink how they share their work online. Whether she's talking about batching content, navigating copyright concerns, or evolving your visual identity, Lucia leads with empathy, clarity, and a genuine desire to help others succeed.
When she’s not designing for clients or licensing her patterns, she’s planning new ways to support fellow creatives through education and coaching. Her upcoming Skillshare class will offer an updated, nuanced look at Instagram strategy for artists—focusing on sustainability, alignment, and creative joy.
🔗 Follow Lucia on Instagram at @deinki_com
📖 Explore more of her art and process on Lucia’s website
📖 Interested in learning more about Lucia’s journey? Click here to read more!