Discover the Essential Checklist for Building Your Online Brand

It wasn't too long ago that I stood where you are now—eager to share my work with the world but unsure how to make my mark online. I had a portfolio of illustrations and design pieces, but I felt like my brand was missing a heartbeat, a story. My Instagram and Pinterest accounts were dormant, barely scratching the surface of what I had to offer. And I never signed my work—I didn't want the spotlight on me, only on my creations.

But something shifted. I can't pinpoint the exact moment, but a spark ignited within me, urging me to step out from behind my art and connect with people on a deeper level. Maybe it was the realization that people don't just buy art—they invest in the stories, the personalities, and the journeys behind the art. Whatever it was, I knew it was time to bring my brand to life online.

The emotional decision to put myself out there was one thing, but the technical side was a completely different beast. Suddenly, I was faced with questions like: Where do I start? How do I build a website that reflects my personality? What social media platforms should I focus on? I felt like I was drowning in information but starving for guidance. I spent hours Googling, took online courses, and followed endless tutorials, but I still couldn't find a clear roadmap that laid out the entire process.

So I decided to create one.

I started documenting every step I took to build my brand online. I noted my wins and my missteps, the tools that made a difference, and the ones that wasted my time. It became clear that while there was a wealth of information out there, what was missing was a structured guide—a Checklist—to help creatives like you navigate the journey from zero to brand hero.

This Checklist is the resource I wish I had when I began my journey. It's not about the technical minutiae (there's a course for that). It's a straightforward, step-by-step outline of what you need to tackle to bring your brand to life online. It will help you:

  • Clarify your brand's message and voice

  • Establish a professional online presence

  • Choose the right platforms to reach your audience

  • Create content that resonates and builds engagement

  • Develop a strategy to grow your brand over time

I want you to have the same transformative experience I had—to see your brand come alive and connect with people who truly appreciate your work. Download the Checklist, and let's take this journey together. Your brand is waiting to be discovered.